⟢ How Mr Vero works Reading time · 5 min

Three things happen every week.

Mr Vero plans the strategy with you, runs the workforce, and reviews the results. The cadence runs whether you remember to call it or not.

A Brisbane real estate agent reviewing her AI sales team's weekly follow-up calls at golden hour, phone in hand on the front lawn of a Queenslander home.

Take an aged care provider with two hundred residents and four hundred family members on their books. They want to grow revenue per resident: premium room upgrades, life experience services, social activities programs. The decisions are made by the children, not the residents. The relationships are long. The trust is high. The follow-up is what nobody has time for.

This is the kind of work Mr Vero does. Here's how the week looks.

Plan.

Mr Vero books a strategy session with you in week one. You decide the direction. Which contacts to prioritise. Which channels make sense. What you want this campaign to deliver in the next 90 days.

He turns the strategy into measurable targets across every channel.

Execute.

The workforce runs the strategy. The Researcher profiles each contact and surfaces the right ones. The Outbound team makes the calls and sends the messages, adapting the angle to each conversation. The Qualifier handles your inbound. The Nurturer keeps every lead and customer warm. The next call always builds on the last.

Worked example · Aged care provider

Here's how a typical week might run.

The Researcher pulls the prioritised list from the CRM and writes a brief on each family: who the contact is, when they last engaged, what their parent's circumstances are, what's worth raising.
The Outbound team starts with a phone call to the children, opening on what's been happening with their parent rather than the offer.
A family worried about isolation gets a different conversation than one worried about long-term affordability.
When a family asks "can we book a tour with mum," the Qualifier picks up and books it on the operations manager's calendar.
Every conversation feeds the next. The next time anyone speaks with that family, the team picks up exactly where the last call left off.

Review.

Mr Vero calls a review meeting on your cadence. Weekly, fortnightly, monthly, your call. Progress quantified against the targets you set. What worked gets doubled down. What didn't gets changed. The approach adjusts. The workforce adjusts with it.

Then the next quarter's plan is sharper than the last.

⟢ Different approach Real estate

Same cadence.
Different conversations.

A second illustration. Different industry, same cadence. The conversations change. The cycle doesn't.

Worked example · Real estate agency

A real estate agency, eight hundred homeowners on their patch. Most won't sell this year. The agent wants to be the first call when any of them does. Different approach to active upsell. Same cadence.

The strategy targets owners who bought in the last five years and haven't been touched, owners over 65, and the neighbours of the ten newest listings. The workforce works the list. Quarterly value emails. SMS when a comparable sells nearby. Personal calls on life events.

Six weeks in: three appraisals booked, two listings won. Neighbours-of-recent-listings worked. Cold prospecting didn't. Adjusted.

Same Plan-Execute-Review cycle. Different content. Mr Vero handles the difference.

⟢ Commercial model

Pay like you would for a channel.

Mr Vero costs two things. The platform fee covers him and the workforce. The campaign budget covers the conversations. You set both.

§ A · Platform fee

Platform fee.

A monthly subscription, from $200 USD per user per month. Mr Vero, the workforce, the operating cadence, the review meetings. Your hire-by-the-month commitment.

§ B · Campaign budget

Campaign budget.

You decide. The campaign budget pays for the work itself: outbound calls, messages, voice minutes, channel spend. Set it like you'd set a Facebook or Google ad budget. Each outreach starts at $0.30 USD and rises with what it takes to close: more channels, longer voice calls, deeper follow-up. Scale up when something works. Scale down when it doesn't. The same workforce works whatever budget you choose.

⟢ Phone-first

Run it from your phone.

Mr Vero is run from your phone. No desktop app. No login screen with twelve dashboards. Strategy meetings happen wherever you are. Reviews come to you. The workforce works while you're on site, in the car, or with a customer. You stay the closer. He stays in your pocket.

A Hobart business owner running his AI sales workforce from his phone at a sandstone-walled cafe table at golden hour, coffee in the other hand, kunanyi/Mt Wellington framed beyond.

⟢ Common questions

Pricing, channels, CRM, commitment, and fit.

The questions owners ask before hiring Mr Vero, answered in one place.

Read the FAQ →

See it in your business.

Mr Vero launches in 2026 with a small founding cohort. If your sales work has outgrown your sales team, your customer book isn't being worked, or your customers consider before they buy, you might be a fit.

Apply to be a founding customer →